Truth Initiative
  • Innovations
  • Washington, DC, USA
  • Full Time


We are looking for a superstar strategic B2B marketer with experience developing and executing marketing plans targeting employers and health plans. The B2B Marketing Manager will work cross-functionally and collaboratively to build a marketing infrastructure to power sales, client success, and product management for TheEXProgram, a digital-first tobacco cessation program. The ideal candidate will have a passion for the mission of Truth Initiative and helping people quit smoking.


Truth Initiative is an award-winning nonprofit organization dedicated to making tobacco use a thing of the past. The EX Program was designed for employers and health plans in collaboration with Mayo Clinic. It builds on the highly successful consumer platform launched in 2008 that has helped more than 800,000 smokers.  Find out more about us at 


You are excited about owning all-things-Marketing at first, and eventually growing the team in a model that you've seen work elsewhere. Working as part of an effective team motivates you, but you're also jazzed to power through a project individually. You appreciate that your work will have a profoundly positive impact on hundreds of thousands of people throughout the U.S.


  • Lead the B2B and recruitment marketing strategy for Truth Initiative's EX Program, including the brand identity, positioning, and messaging;
  • Manage the marketing backlog and lead the prioritization and execution of all marketing activities in collaboration with outside vendors, contractors, and internal teams;
  • Oversee and source (as needed) the work of outside creative and interactive vendors and contractors;
  • Develop and manage campaigns to generate and nurture B2B leads via product marketing, earned-media and thought-leadership initiatives;
  • Develop and manage all sales and marketing materials, including the B2B website (, in collaboration with sales team and based on market intelligence and customer feedback; and,
  • Capture and report progress against agreed-upon marketing KPI's such as website traffic, total marketing leads, lead scores, lead conversion, qualified sales leads passed to sales, social media activity, and paid media analytics; recommend optimizations as necessary to ensure goals are met.


The ideal candidate will have a bachelor's degree with at least 8 years of B2B marketing experience, with an emphasis on content development, campaign management, and digital marketing. Agency experience preferred. Strong knowledge of the employee benefits and wellness market is necessary. Highly proficient at writing and editing creative copy and long-form content. Excellent communication skills, both written and verbal. High attention to detail and a good eye for aesthetics and design. Ability to manage multiple campaigns and projects concurrently. Strong interpersonal skills with ability to communicate and work well with others. Demonstrated ability to work independently and on a distributed team, and to embrace communication technology for both scheduled meetings and ad-hoc discussion. Experience with, Photoshop/Illustrator, MailChimp, CSS/HTML and similar software is critical to success.


The person chosen for this position must be able to work remotely.


Salary is competitive with EXCELLENT benefits


Interested applicants should submit their resume and 3 references through our application system:


Human Resources

Attn: B2B Marketing Manager

900 G Street, NW

Fourth Floor

Washington, DC  20001

Fax: (202) 454-5597

No telephone calls please.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.


Truth Initiative
  • Apply Now

  • * Fields Are Required

    What is your full name?

    How can we contact you?

  • Sign Up For Job Alerts!

  • Share this Page