Truth Initiative
  • Marketing
  • Washington, DC, USA
  • Full Time


The Senior Specialist, Digital Marketing is a member of truth's Marketing Department, a 20-member team which directs all marketing initiatives for the organization's highly awarded and evolving national youth brand, truth. This individual will collaborate across disciplines and departments such as brand, research, grassroots, legal and partnerships. The ideal candidate will be a driven leader, enthusiastic collaborator and an assertive problem solver reporting directly to the Project Manager, Digital Marketing.  

This highly motivated candidate will be responsible for assisting in the strategic development and implementation of digital brand content initiatives ensuring a smooth workflow across departments. This individual will drive brand content strategies with an eye to youth culture while overseeing and inspiring external. Digital Brand initiatives include but are not limited to overseeing creative assets for online video, custom content and social media.

As someone who gets the big picture, you are proactive and always ahead of the game, ensuring that all content requirements are well-defined and aligned with brand engagement and one-to-one relationship marketing. You have a solid knowledge of content and media delivery lifecycles and you possess an understanding of paid media, social media, organic and paid website traffic and more.


We are an award-winning nonprofit organization dedicated to addressing tobacco use, our nation's number one preventable cause of disease and death. We are building a team of smart, creative and passionate professionals who represent diverse backgrounds and disciplines to help us speak, seek and spread the truth about tobacco.


You cross each t and dot each i, even when time is short, and take pride in a job done well. You consider yourself to be a high energy, diplomatic and proactive with the ability to multi-task in a fast-paced environment. Working as part of an effective team motivates you, but it's not your style to shy away from what you can do individually. You are thoughtful and passionate about the challenges of our time, and appreciate your community and the world around you. The way you see the world, the future looks bright and you have a plan to achieve it.


  • Manage the creation and development of digital brand initiatives, implement and monitor digital advertising production, media planning and placement

  • Evaluate and manage custom content opportunities

  • Interpret research, analyze the feasibility of new digital marketing ventures, conduct competitive scans and gain in-depth knowledge of target and marketplace conditions

  • Provide guidance on new digital brand initiatives with a constantly evolving youth target

  • Develop and maintain strong relationships with internal departments including Communications/ PR, Legal and Research

  • Collaborate with advertising agencies on a day-to-day basis providing direction and feedback on digital strategy, positioning, messaging and creative

  • Maintain and oversee the 24/7, multi-year content marketing calendar for tactical and strategic campaigns

  • Leverage a creative vision in a changing marketing landscape, digital platforms and methods of one-to-one and mass communication strategies and tactics

  • Leverage analytic insights to drive conversations, and optimize content deliverables based on short-term and long-term trends


  • Bachelor's degree plus 3-5 years of experience in marketing, content production and management

  • Passion for all things digital

  • Must be strategic, organized and inspirational leader

  • Comfortable working directly with senior management

  • Self-directed and capable of working in a fast-paced environment

  • The ability to work independently and efficiently on concurrent projects and with internal staff and outside partners/vendors is a requirement

  • Advertising/Communications agency experience is desired


Salary is commensurate with experience with an excellent benefits package offered.

SVP of Human Resources

Attn: Senior Specialist, Digital Marketing

900 G Street, NW, Fourth Floor

Washington, DC 20001

Fax: (202) 454-5597

No telephone calls please.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.

Truth Initiative
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